Selling Services
To overcome lack of urgency, ask: "what won't happen?"

Beauty Is in the Eye of the Beer Holder
Best Brand Relaunch: Rheingold was the classic lunch-pail and hard-hat brew. For its comeback, though, it went after the hip, way-downtown crowd.

Perspctive: Graphic Obscurity
Philip Morris's connection to tobacco has disappeared behind a vague new corporate name and logo.

ROI, Paper, Scissors
Most Bang for the Advertising Buck: Signs. How to lure teens to the movie Signs? Disney used only cheap and eerie MP3s -- and some mysterious cutouts.

Spray Here. Get Girl.
Most innovative advertising campaign: Axe Deodorant. Young men have just one thing on their minds. The trick is to convince them they can get it if they wear the right deodorant.

Hot Seat: Ruth Fornell on Data Quality
Ruth Fornell, formerly CMO of NCR's Teradata division and now vice president, payment and imaging solutions for NCR's financial services division, knows a thing or two about the role data plays in CRM initiatives. She recently shared some insights.

Tear Sheet
In the final analysis, the problem with Intel's Centrino campaign is that it is just not that interesting. And all that money so numbingly spent puts me in a bad mood.

Market Watch: Marketing Automation
With the recent spate of acquisitions, one might conclude it is the beginning of the end for the marketing automation industry. But industry reports and vendor investments tell a different tale.

The Tao of Wow
If "wow" is the Samsung mantra, Peter Weedfald is its high priest in America and its most fervid proselytizer.